Category: Blog
Why Your Business Should Strive to Be SUPERIOR (And How to Make It Happen)
At Artius, we believe that starting a business should come from a genuine wish to serve your customers. This intention should aim to serve them better than anyone else. Yes, profits are important. You have bills to pay and dreams to chase. Still, making money shouldn’t come at the expense of customer service. The secret…
Why Is It Joyous Being a Business Development Coach?
I work as a business development coach for an administrative management and general management consulting firm. I’ve had the privilege of being part of some incredible journeys. Watching a company win its first contract is thrilling. Seeing them hit an important milestone is like watching your favorite underdog team clinch a championship. It’s a rush,…
How To Build Your Brand Identity
Welcome to the wonderfully chaotic, mildly existential journey of building a brand identity! If you’ve been staring at a blank page and are unsure about how to articulate your brand’s vibe, don’t worry. We’ve all experienced that struggle, sometimes joking about using interpretive dance. Thankfully, Artius’ Brand Identity Development Guide is here to save the…
Why Netflix Fight Fans Were KO’d By Buffering
A fight night like Jake Paul vs. Mike Tyson is the internet equivalent of a packed restaurant during dinner rush. Without a Server Load Balancer to act as the manager, the whole experience can collapse into chaos.
Why You Should Regularly Update Your Application Server
But wait…what’s an application server, anyway? If you’re unfamiliar with this term, consider it as the server that assists your website visitors. It keeps your website and apps running smoothly. It’s the behind-the-scenes hero. It ensures everything works as it should. When you go to a website and click around, the application server loads pages.…
Building a Strong Brand Beyond Your Logo
A common misconception in business is that a logo and a brand are the same. While they’re interconnected, their roles are distinct. At Artius, we believe that success lies in understanding how each contributes to a business’s identity. A logo is a visual marker, but a brand is the entire experience your audience has with…
Great Domain Names
Choosing the right domain name is an important step for companies that want to have a strong online presence. A great domain name increases brand recognition, improves your visibility, and makes your company easy to find on the web. One of the most important things to consider is keeping your domain name super short—6 characters…
Understanding Federal vs. State Small Business Certifications
If you’re a small business owner looking to access government contracts, you need to understand the differences between federal and state small business certifications. This knowledge can be crucial. While both offer opportunities to grow, they serve different purposes. They have unique eligibility requirements. These certifications open doors to different types of contracts. Let’s break…
Dream. Build. Thrive.
Celebrate National Entrepreneurship Month with Artius! 🚀 November is for the innovators! Whether you’re building your dream business or just getting started, Artius is here to support your journey. Entrepreneurship fuels change and builds communities – and there’s no better time than now to make your mark. Ready to start? Let’s make it happen! Connect…
